Application and development of the most popular fi

2022-08-16
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The application and development of first-line and second-line anti-counterfeiting packaging technology

anti counterfeiting packaging technology is diverse, and many anti-counterfeiting packaging technologies need to be further explored and studied. This paper analyzes the application and development of first-line anti-counterfeiting and second-line anti-counterfeiting packaging technology

I. concept and characteristics L. first line anti-counterfeiting packaging first-line anti-counterfeiting packaging refers to the packaging technology that ordinary consumers (users) can identify the authenticity without special technical instruments, and can judge whether it is true only by simple methods or visual inspection. The first-line anti-counterfeiting packaging has the following characteristics: ① the first-line anti-counterfeiting packaging is widely applicable and easy to identify. It is a popular anti-counterfeiting package because it can identify the authenticity and determine the authenticity only with the naked eye or a simple method. Because no special instruments and tools are required for identification, the first-line anti-counterfeiting packaging is a very applicable and easy to popularize anti-counterfeiting packaging technology

② the first-line anti-counterfeit packaging is easy to be accepted by consumers and easy to promote. Because it does not need any additional conditions and cumbersome means in recognition, it can quickly know the authenticity of its goods according to its simple recognition knowledge and methods. For example, some rely on hand touch and some rely on visual observation. Some listen by ear, some smell by nose, etc. These are high-precision spring testing procedures that can complete the identification of authenticity through the organs and instincts of the human body itself. This is very convenient for users and consumers. Therefore, consumers and users are willing to accept it, which is convenient for promotion. It is just like our daily recognition of the watermark on the RMB (a typical front-line anti-counterfeiting), everyone will accept its recognition method

③ the first-line anti-counterfeiting packaging is intuitive, such as changing gears or replacing a large-scale experimental machine after approaching the maximum range, with high reliability. Because the first-line anti-counterfeiting packaging mainly depends on the consumers' on-the-spot (on-site) identification when purchasing, and it is through their own direct identification, without the need for other instruments (sometimes the instruments fail, resulting in misjudgment and misidentification), people are the most confident to believe in themselves (seeing is believing, being there and experiencing are people's self-confidence instincts). Therefore, the first-line anti-counterfeit packaging is the most intuitive and credible packaging in commodity packaging

2. Second line anti-counterfeiting packaging second-line anti-counterfeiting packaging is a kind of anti-counterfeiting packaging that is difficult to identify. It can only be identified with the help of special instruments and equipment, and can only be identified by experts or technicians. These experts or technicians refer to technical supervisors and customs technicians who have been professionally trained and have mastered their mechanisms and skills. The second-line anti-counterfeiting packaging technology is to add special functional materials and information to the packaging through special processing, or make the packaging structure into a special structure to show its inherent characteristics. Many of the anti-counterfeiting functions and characteristics of second-line anti-counterfeiting packaging rely on instruments. Therefore, the second-line anti-counterfeiting packaging technology is a non intuitive and indirect anti-counterfeiting packaging technology. The second-line anti-counterfeiting packaging has the following characteristics: ① it belongs to an indirect identification anti-counterfeiting technology. It can only identify the authenticity of its products through relevant professionals and with the help of corresponding means. Therefore, compared with the first-line anti-counterfeiting, the second-line anti-counterfeiting identification is complex and relatively slow. At the same time, it is difficult for ordinary consumers to identify on the spot

② the second-line anti-counterfeiting technology is more difficult to imitate than the first-line anti-counterfeiting technology. In terms of anti-counterfeiting identification, scientific instruments are used for identification. Therefore, the identification of second-line anti-counterfeiting packaging has achieved scientization, quantification and modernization, thus providing modern means and reliable scientific basis for identifying and combating counterfeits (making scientific indicators or data for its packaging anti-counterfeiting parameters through instruments), so as to eliminate unnecessary disputes in market circulation (reducing mistakes in human identification)

③ bring convenience to market supervision and management departments and technical supervision departments. The difficult identification method is solved by equipment, and provides protection for consumers. The scientific discrimination of equipment and instruments can well eliminate the inaccuracy of judgment caused by people's lack of knowledge (common sense of commodity packaging). While getting convenience from it, the relevant management departments can accurately handle the sampling investigation and identification in consumer complaints, so as to establish the authority of the relevant supervision and management departments

④ can be used as the verification basis and final guarantee of front-line anti-counterfeiting. Once the first-line anti-counterfeiting fails (mistakenly), it can be further verified by the second-line anti-counterfeiting and make a correct conclusion. That is, the second-line anti-counterfeiting packaging can be used as the "double insurance" of commodity anti-counterfeiting

⑤ the second-line anti-counterfeiting packaging is not as applicable as the first-line anti-counterfeiting packaging. The second-line anti-counterfeiting packaging is not suitable for mass consumption identification, and the identification cost is high

II. Application skills and analysis 1. Application skills of first-line anti-counterfeiting packaging analysis first-line anti-counterfeiting packaging is the earliest research, but also the most widely used anti-counterfeiting packaging technology. The first fake packaging technology used is mostly front-line anti-counterfeiting. Some of our common anti-counterfeiting packaging technologies, such as structural anti-counterfeiting packaging, ink anti-counterfeiting packaging, are front-line anti-counterfeiting packaging

in addition, the printing anti-counterfeiting technology first adopted by people also belongs to the front-line anti-counterfeiting packaging technology. ① Printing anti-counterfeiting. The key to the anti-counterfeiting of printing and anti-counterfeiting packaging is to complicate the printing and packaging through the printing quality, the difficulty of plate making and printing, the investment of disposable equipment and the special channels (difficult to buy) of printing related materials, and make the packaging exquisite, which makes it difficult for counterfeiters to succeed, and also makes it difficult for the imitation packaging to meet the quality requirements of genuine packaging

in a word, printing anti-counterfeiting packaging is to increase the difficulty of its own packaging in printing, modeling, material selection, technology and so on. It is more exquisite than ordinary packaging printing, with more complex patterns, brighter colors, clearer and gorgeous patterns, and has a special process, which is difficult to complete by ordinary printing equipment. This kind of printing difficult anti-counterfeiting packaging depends on people's naked eyes to identify and judge when buying goods. This kind of anti-counterfeiting packaging has played a positive role in the early anti-counterfeiting packaging of goods, but for ordinary consumers who do not have printing expertise, it is difficult to accurately distinguish the authenticity. This anti-counterfeiting packaging technology can only be adopted by enterprises with large quantities and strong capital and technical force. However, with the development of modern commodity economy and the continuous progress of various technologies, counterfeiters have gradually developed into syndicates and cross regional and cross-border organized behavior, and their counterfeiting technology has been very high. Therefore, it is difficult for printing anti-counterfeiting packaging technology to effectively prevent counterfeiting. Even if it can prevent counterfeiting for a period of time, its anti-counterfeiting validity will be shorter and shorter

② ink anti-counterfeiting. Ink anti-counterfeiting packaging technology is developed after printing anti-counterfeiting packaging technology. This kind of anti-counterfeiting packaging is to print the ink with special performance on the packaging, and users (consumers) can use simple methods (such as light, heating, etc.) to identify the authenticity when purchasing goods. It is a relatively advanced front-line anti-counterfeiting packaging technology. It has the characteristics of great difficulty in imitation, high investment cost in product development and difficult to break secrets. Many ink anti-counterfeiting packages are encrypted on the material formula and matched with special processes. Therefore, it is difficult for counterfeiters to copy them in a short time, which has better reliability than printing anti-counterfeiting packages. The identification information of ink anti-counterfeiting packaging can be divided into reversible and irreversible. Reversible refers to reusable and multiple identification; Irreversibility refers to one-time identification, which will destroy its anti-counterfeiting function and lose its anti-counterfeiting effect after one-time identification

there are many common types of anti-counterfeiting inks. For example, light variable ink, magnetic ink, thermal ink, conductive ink, etc. No matter what kind of anti-counterfeiting ink, it is specially treated in its composition and production process. After printing on the package, consumers can stimulate their identification parts (signs, marks, labels, etc.) through simple methods (such as light, heating, magnetoelectric contact, etc.) according to their instructions, and then they can receive special signals, so as to achieve (judge) the purpose of anti-counterfeiting Ink anti-counterfeiting packaging is the most widely used and popular anti-counterfeiting packaging technology. In particular, it is widely used in paper container packaging products, and the identification methods are described on the packaging

③ structure anti-counterfeiting. Structural anti-counterfeiting packaging technology is a kind of anti-counterfeiting packaging that has been studied and applied earlier, and is still widely used in modern commodity packaging. With the emergence of various new technologies, anti-counterfeiting packaging has a new development in structure, so that structural anti-counterfeiting packaging technology has become a front-line anti-counterfeiting packaging technology with good development prospects. The most commonly used structure of structural anti-counterfeiting packaging is destructive. That is, before the goods are used, the packaging closely protects the inner packaging through the structure, so that you can't touch and touch the inner packaging. You can only touch the inner packaging after the packaging structure is damaged

there are many forms and methods of structural anti-counterfeiting packaging. Due to the diversification of packaging products, packaging structures, packaging opening and use methods. The diversification of packaging materials and so on makes the structural anti-counterfeiting packaging technology emerge in endlessly and change with each passing day. Many anti-counterfeiting structures are anti-counterfeiting through the structure of the opening part and opening method of the package. For example, the anti-counterfeiting packaging of corrugated boxes, which combines sales packaging and transportation packaging, is difficult to open (fully enclosed) at the seal after the packed items are sealed. To open and take out the items in the box, you can only get them by opening the brace (technical ring) or tab specially made (made during box making and plate making) at one time, so that the carton is damaged (turned into two halves). Another example is the disposable bottle cap or cork of some high-end Baijiu, which also needs to be poured out after the bottle cap or cork is damaged. There are also structural anti-counterfeiting packaging, which combines the structure with other physical and chemical changes to achieve anti-counterfeiting. For example, Mitsubishi Gas Chemical Company of Japan has two structural anti-counterfeiting packaging technologies, which are the integration of structure and chemical technology; One is to add color changing technology to the opening of the package. When it is not opened, the opening is green, and once it is opened, it turns red. The other is to put a small package of ferrous oxide in the inner layer of the opening part. Once the package is opened, the oxygen deficient environment will be destroyed, and the ferrous oxide will become ferric oxide, and the opening part will change its color

structural anti-counterfeiting packaging can be used for rigid containers (packaging) and soft containers. It can be used not only for overall packaging, but also for local packaging, such as labeling, etc. Therefore, structural anti-counterfeiting packaging is the most studied and applied anti-counterfeiting packaging. In addition, some coding technology, lithography technology, fully enclosed technology, shrink wrapping technology and bubble packaging technology have been used in anti-counterfeiting packaging, which belong to the structural anti-counterfeiting packaging technology of front-line anti-counterfeiting packaging

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