The hottest flexo printing market survey and the d

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Us flexo printing market survey and label printing development trend (Part 2)

the American Flexo Printing Association recently conducted a survey on the US flexo printing market for several months. The survey covers three areas: trademark printing, flexible packaging and folding carton, aiming to understand the current situation and development trend of packaging and printing industry, so that printers can better position themselves in the market. The objects of the survey involve senior engineers, marketing managers and graphic designers in the fields of cosmetics, drugs, beverages, household chemicals, industrial packaging, food packaging, etc. as the world's leading polymer manufacturer, PEUU was initially found to be more brittle under high strain rates

flexible packaging

about 20% - 30% of consumer goods in the U.S. market today are in the form of flexible packaging. Flexographic printing accounted for 75% of the flexible packaging market of film materials in the United States in 1996, 85% in 2000 and 95% in 2002. As for the factors that promote the continuous expansion of the market share of flexible packaging, they are the progressiveness of the blocking performance of the sheet structure and the economic and high-quality flexo printing effect. Flexible packaging has a huge market share in trademark printing, and metal and glass container packaging in this market is constantly giving way to flexible packaging materials such as pet and other hard plastics. In the next two to three years, standing small bag packaging will be the most dynamic field in the flexible packaging industry

investigators found that the US printing industry has made flexographic printing the first choice for flexible packaging. Practitioners believe that one disadvantage of flexographic printing compared with gravure printing is that flexographic printing is slightly inferior in printing resistance, and most respondents said that the reason why they chose flexographic printing is that in small and medium-sized printing volume, the overall cost of printing is less than that of gravure printing

as flexographic printing is the mainstream in the flexible packaging industry in North America, the growth of this field means the growth of flexographic printing. The survey shows that the factors driving the development of flexible packaging mainly include the following points:

aluminum plastic composite film packaging of food, cosmetics and drugs has become a trend

the growth of disposable packaging of drugs

consumers' demand for household convenience food is increasing

among the three fields involved in this survey (trademarks, flexible packaging and folding cartons), only the development of flexible packaging has been affected by the industrial structure adjustment of printing enterprises. According to the data from the sales managers in the field of wide rotating flexible packaging machinery, the total sales volume of these models in 1999 and 2000 was only half of the sum of 1996, 1997 and 1998. At present, large flexible packaging enterprises are still adjusting their existing production capacity, which will further affect the sales of related equipment

there is also a consensus among the industry that the development momentum of sales packaging is strong. In order to attract potential consumers to buy the same kind of products, American businesses will adopt different packaging forms. For example, tuna and dried cereals have aluminum, folding cartons, flexible packaging and other forms. In this way, the printing volume is relatively smaller, making the flexo more acceptable than the gravure

folding carton

in 1996, folding carton accounted for 18~20% of the flexo printing market share in the United States. By 2000, it had reached 32~34%, and in 2002, it would account for 42~44%. Unlike trademark printing and flexible packaging, the folding carton Market in the United States is dominated by several major companies, with the top six companies accounting for 45% of the market

durability is a prominent advantage of folding carton in food and beverage, but it faces many competitors, such as bags, plastics, hard containers and new forms of corrugated carton packaging. Cleaning products are an important field of folding carton packaging. Researchers expect that as liquid cleaning products begin to become the mainstream of the market, rigid plastic containers will gradually occupy the market share of folding cartons until folding cartons exit the field, and consumers will only see rigid plastic containers or multi-layer small bag packaging that can stand. Oil filter Cha also pointed out that another important threat to the folding carton industry comes from corrugated cardboard packaging materials with fine ripples. At present, corrugated carton packaging is developing rapidly

in the past decade, the folding carton market has increased by only 2.2~2.4% per year. The industry in this field believes that the following factors are the reasons for the slow development of folding cartons:

the food and beverage industry is quite mature, and they account for about 60% of the carton market

since the early 1990s, the total volume of the packaging market has decreased year by year

other types of packaging, including hard drink containers, soft packaging, e-corrugated and f-corrugated corrugated cardboard, occupy the market share of folding cartons year by year

the most unknown field in flexo printing is folding carton. 23% of the respondents in the field of folding cartons said that they were not familiar with flexo printing technology. The manufacturers who use flexographic printing to produce folding cartons say that because the printing, processing and binding of flexographic printing can be completed in one process, the overall cost of folding cartons is greatly reduced. At the same time, sheet fed offset printing machine can not complete the metal color, pearl color and other effects on flexo printing is also easy

researchers believe that folding cartons will have further development, but the speed and scale of development are still unclear. Although the overall development of folding carton is slow, only 20% - 25% of the products in this field are produced by flexo printing, so the folding carton market still contains huge business opportunities for flexo printing

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